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Xi Li

Data Scientist
Google
Picture

​Xi is a Data Scientist at Google, supporting clients in the E-commerce and Gaming industry with best in class data science solutions. Prior to Google, Xi studied applied mathematics and statistics at École polytechnique fédérale de Lausanne. She also worked as a Data Scientist in IT consulting firms and other technology companies. 

Workshop: Open-sourced Propensity Model Package: From Modeling to Activation 
May 25, 2022; 10:15-11:00am, PST
A propensity model attempts to estimate the propensity (probability) of a behavior (e.g., conversion, churn, purchase, etc.) happening during a well-defined time period into the future based on historical data. It is a widely used technique by organizations or marketing teams for providing targeted messages, products or services to customers. This workshop shares an open-sourced package developed by Google, for building an end-to-end Propensity Modeling solution using datasets like GA360, Firebase or CRM and using the propensity predictions to design, activate and measure the impact of a media campaign. The package has enabled companies from e-commerce, retail, gaming, CPG and other industries to make accelerated data-driven marketing decisions. ​

Workshop: Open-sourced Propensity Model Package: Accelerating Data-Driven Decisions
April 27, 2022; 9:30-10:00am, PST
A propensity model attempts to estimate the propensity (probability) of a behavior (e.g., conversion, churn, purchase, etc.) happening during a well-defined time period into the future based on historical data. It is a widely used technique by organizations or marketing teams for providing targeted messages, products or services to customers. This workshop shares an open-sourced package developed by Google, for building an end-to-end Propensity Modeling solution using datasets like GA360, Firebase or CRM and using the propensity predictions to design, activate and measure the impact of a media campaign. The package has enabled companies from e-commerce, retail, gaming, CPG and other industries to make accelerated data-driven marketing decisions. ​
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  • Home
  • About
    • Blog
    • WiDStory
    • News
    • Sponsors
    • Collaborators
    • Contact
    • Donate
  • Conference
    • Regional Conferences 2022
    • WiDS 2022 Videos
    • Schedule 2022 >
      • In-person Schedule 2022
      • Online Schedule 2022
    • Speakers 2022
    • Ambassadors 2022
    • WiDS Ambassador Program
    • Past Conferences >
      • WiDS 2021
      • WiDS 2020
      • WiDS 2019
      • WiDS 2018
      • WiDS 2017
      • WiDS 2015
    • Conference Committee
  • Datathon
    • Excellence in Research Award 2022
    • Datathon Resources
    • WiDS Datathon Workshops 2022
    • Datathon News
    • Datathon Collaborators
    • Datathon Committee
  • Podcast
    • Podcast Committee
  • Education
    • Workshops >
      • Workshop Instructors
      • Workhop Committee
    • Secondary Schools >
      • Secondary School Resources
      • Education Outreach Committee
      • Education Outreach Student Advisors