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Shalini Pochineni

Senior Data Scientist
Google
Picture


​Shalini is a post graduate in management, with 9+ years of experience in data science, marketing analytics, risk management and operations solutions. Her functional strengths include Machine Learning, Risk analytics, Marketing Analytics, Digital Fraud Detection & Prevention. She has experience working across financial and technology-based companies.

Workshop: Open-sourced Propensity Model Package: From Modeling to Activation 
May 25, 2022; 10:15-11:00am, PST
A propensity model attempts to estimate the propensity (probability) of a behavior (e.g., conversion, churn, purchase, etc.) happening during a well-defined time period into the future based on historical data. It is a widely used technique by organizations or marketing teams for providing targeted messages, products or services to customers. This workshop shares an open-sourced package developed by Google, for building an end-to-end Propensity Modeling solution using datasets like GA360, Firebase or CRM and using the propensity predictions to design, activate and measure the impact of a media campaign. The package has enabled companies from e-commerce, retail, gaming, CPG and other industries to make accelerated data-driven marketing decisions. ​
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Workshop: Open-sourced Propensity Model Package: Accelerating Data-Driven Decisions
April 27, 2022; 9:30-10:00am, PST
A propensity model attempts to estimate the propensity (probability) of a behavior (e.g., conversion, churn, purchase, etc.) happening during a well-defined time period into the future based on historical data. It is a widely used technique by organizations or marketing teams for providing targeted messages, products or services to customers. This workshop shares an open-sourced package developed by Google, for building an end-to-end Propensity Modeling solution using datasets like GA360, Firebase or CRM and using the propensity predictions to design, activate and measure the impact of a media campaign. The package has enabled companies from e-commerce, retail, gaming, CPG and other industries to make accelerated data-driven marketing decisions. ​
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  • Home
  • Vision & Mission
    • News & More! >
      • News
      • Blog
      • WiDStory
      • Research
    • Support Our Mission >
      • Sponsors
      • Donate
      • Contact
  • Events
    • WiDS Regional Events 2023
    • Ambassadors 2023 >
      • Ambassador Advisory Council
    • WiDS Ambassador Program
    • WiDS Stanford 2023 >
      • WiDS Stanford 2023 Online
      • WiDS Stanford 2023 Speakers
    • Past Conferences >
      • WiDS 2023
      • WiDS 2022
      • WiDS 2021
      • WiDS 2020
      • WiDS 2019
      • WiDS 2018
      • WiDS 2017
      • WiDS 2015
  • Datathon
    • Datathon Details
    • Datathon Resources >
      • Datathon Press Release
    • WiDS Datathon Workshops 2023
    • Datathon News
    • Datathon Collaborators
    • Datathon Committee
  • Podcast
    • Podcast Committee
  • Education
    • Workshops >
      • Workshop Instructors
      • Workhop Committee
    • Next Gen >
      • Next Gen Resources
      • Next Gen Committee