President - Gaffney Consulting
Alyson Gaffney is a consultant whose skills in business, sales and marketing strategy development, combined with 20+ years global experience helps seasoned business owners and new entrepreneurs accelerate their business success. Alyson assists clients in developing successful and executable business, sales and/or marketing strategies, for new ventures or expansionary projects, either direct to the end customer or indirectly through channel partners. Her clients have varied from one person social enterprise start-ups to mid-size technology companies. She has lived and worked globally, is a former marketing corporate executive of a Fortune 500 company.. Specialties: direct/indirect business models strategy and program development, partner enablement, customer/partner/team management, program project management and critical/entrepreneurial thinking. She is a volunteer with Technovation, inspiring girls to consider a STEM career and a founding member of Women for Mental Health, Royal Ottawa Hospital.